Film Poster (Planning)

Title:

• The Artist

Target audience:

• 15-25 age
• Male and female
• Same target audience as for film

Possible Themes/Genres:

• Highlight multicultural element
• Scenes of multicultural Britain in the background
• Comedic elements

Possible Taglines:

• If you don’t buy a ticket, you don’t win the raffle
• You’re never too far from a brush with success
• Pour myself a cup of ambition...
• From Armenia with ambitions

Possible Images:

• Artist holding canvas,with film information on canvas
• Artist with head through canvas
• Multiple images of artist, holding canvas, in different positions.
• Background = typically British/multicultural
• 'A' in artist, in the shape of an easel

Initial Ideas:

Artist 'action shot' with a collage of typically 'British' scenery.

Artist's head through a canvas - quite a striking image.

Artist holding canvas on which the title of the film is written.

This is the idea we settled on - a collage of different images of the artist holding a canvas, each with a letter which makes up the title of the film. Influenced by Help! and Here You Come Again album covers.

Final poster:

By Daryl Finch, images by Jason Grandison

Magazine Article (Planning)

Possible Titles:

• FILMagazine
• Full Film

Advertising profile:
To review the latest, Blockbuster films that the ‘Average Joe’ will want to see. However, the aim is also to give coverage to new, independent film, and also short films which people would not normally have been exposed to – making it accessible and also an appealing alternative to the norm.

Target reader profile:

• Favourite breakfast cereal? Special K
• Drives... A Small French car
• Lives in a... Flat/Apartment
• Drinks... Wine/Foreign Beer
• ... in a... Gastro pub/wine bar
• Watches... Coronation Street, Spooks
• Listens to... Belinda Carlisle, The Carpenters
• Favourite dinner? Lasagne
• Favourite activities? Walks in the park, spending time in cafés with friends
• Favourite holiday destination? Sicily
• Votes? Yes – Labour

Mode of address:

• Formal, informative, impartial: 'The Artist' - a new short film exploring ideas about multicultural Britain, but with a humourous take. Daryl Finch takes the leading role as an aspirational artist, arriving from foreign shores...
• Less formal, more partial: 'The Artist' is a fantastic new short film soon to be released, starring Daryl Finch in the title role. Humour and colour are added to a story which touches upon issues of multiculturalism...
• More informal, partial: Daryl Finch stars in an epic new film which follows a foreign boy who searches out his dream to be an artist...

Additional content:

• "You might like this, if you liked these films..."
• A star rating
• Director quote

Possible layout:

By Daryl Finch

Storyboard

By Jason Grandison