Magazine Article (Planning)

Possible Titles:

• FILMagazine
• Full Film

Advertising profile:
To review the latest, Blockbuster films that the ‘Average Joe’ will want to see. However, the aim is also to give coverage to new, independent film, and also short films which people would not normally have been exposed to – making it accessible and also an appealing alternative to the norm.

Target reader profile:

• Favourite breakfast cereal? Special K
• Drives... A Small French car
• Lives in a... Flat/Apartment
• Drinks... Wine/Foreign Beer
• ... in a... Gastro pub/wine bar
• Watches... Coronation Street, Spooks
• Listens to... Belinda Carlisle, The Carpenters
• Favourite dinner? Lasagne
• Favourite activities? Walks in the park, spending time in cafés with friends
• Favourite holiday destination? Sicily
• Votes? Yes – Labour

Mode of address:

• Formal, informative, impartial: 'The Artist' - a new short film exploring ideas about multicultural Britain, but with a humourous take. Daryl Finch takes the leading role as an aspirational artist, arriving from foreign shores...
• Less formal, more partial: 'The Artist' is a fantastic new short film soon to be released, starring Daryl Finch in the title role. Humour and colour are added to a story which touches upon issues of multiculturalism...
• More informal, partial: Daryl Finch stars in an epic new film which follows a foreign boy who searches out his dream to be an artist...

Additional content:

• "You might like this, if you liked these films..."
• A star rating
• Director quote

Possible layout:

By Daryl Finch